Are Marketing Managers rising to the challenge of Online Marketing

In the existing economic situation it is widely know that most companies are being forced to slash costs in order to stay safe. One of the first budgets to be reduced is often the marketing budget as the impact of reducing it is less obvious than lots of the others. The results are often only seen later down the line and to cash strapped organizations it is frequently the easiest decision to make. Only the most efficient marketing can therefore be undertaken but are marketing professionals aware that the more cost effective option is Online Marketing?... [Read more...]